August 7, 2010

Achieve the Look

Do you find yourself wondering where FLOR gets some of  the cool furniture and props seen in the catalog? Well, you're not alone. People seem to love the 'FLOR style" and want to know how to bring that aesthetic into their own homes. The tricky part is, we shoot nearly all of our photography in real people's homes, which means we don’t always have access to knowing where they’ve acquired all of the beautiful fixtures that adorn their space. While we may not be able to tell you all the items, we can share a few of them. During the Spring 2010 catalog shoot one of our prop stylist was given the task of tracking down some of the homeowners possessions along with recording any props that were used on set. This is what she was able to track down for us…… oodles-of-poodles Furniture Chairs: Eli Wyn custom chairs Fabric: Holland & Sherry Ottoman: custom Alvivo upholstery Props Tea set: Eva Zeisel from Bloomingdale’s Take a Ribbing - Copper Furniture Chairs: Paolo Deganello Torso Armchair by Cassina Velvet Rope - Celery Furniture Couch : Custom by Densie Macey Designs Fabric : Great Plains Table (Brass round mirrored top) : Vintage French Bistro Table from Pavilion in Chicago Table ( Tree branch leg): antique Chair (Grey slipper): by A. Rudin Fabric: Great Plains Armchair ( Dot motif/wooden framed): Custom through Densie Macey Designs Fabric: Bergamo Modern Mix - Tan Furniture Bed: unknown End table: Vintage Japanese tansu chest, personal collection of homeowner – purchased at flea market in Tokyo, Japan Chair/Stool: 19th century Chinese chair purchased from Artemis, Hong Kong, China Hanging Lamp (from ceiling) : Jeremy Cole Table Lamp: Portaroma Artwork Photo (above the bed) : Contemporary Swedish Artist, Gunnel Wahlstrand, represented by www.andrehn-schiptjen ko.com Stockholm, Sweden Props Shoes/Box : Burberry from Nordstrom Dress (on bed) : Vintage from Store B in Chicago Grey Throw (on bed): Calvin Klein from Macy’s Walk the Line - Pebble Furniture Chaise lounge: Formations through Holly Hunt Inc. Curtains: Fabrication of drapes thru Zirlin Interiors of Chicago Fabric: Nancy Corzine All photos provided by FLOR.com

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One Response to “Achieve the Look”

  1. sukienka Says:
    August 15th, 2010 at 7:58 am

    Thank you for the great information. I look forward to seeing more articles and what else you have to offer!