September 19, 2011

Behind the Scenes: 2011 Fall Catalog Shoot

The new Fall FLOR catalog is in homes today.  Here are some snapshots behind the scenes of this season’s catalog shoot.

Sometimes all it takes to create a totally unique look is a change of perspective.  Here, our designers used three hues of House Pet and simply slid every other square off-center to create a brick pattern.  The end result is dramatic yet really easy to achieve.

From a higher vantage point it becomes easier to see the shift.  Download this rug map to create a brick pattern of your own.

Final catalog shot:

Our designers started with this cool configuration of the runner on the back cover featuring our new style, Reverb

… but, the we love the final shot just as much.  Both include ½-cut tiles to create a unique checkerboard or interlocking sort of design.  Plus, the color combination is a knock-out.

Final catalog shot:

The bright green painting was the focal point of this room, so our designers chose to play off that piece to create this multi-colored patchwork rug in Toy Poodle.  It serves as this season’s page 2-3 editorial feature, and helps to illustrate simple FLOR math:  square + dot = rug.

… last-minute primping of the model before the final shot for the page 2-3 editorial spread.

Final catalog shot:

We just love the cool and serene blend of blues in this rug, which uses House Pet to add some texture and pizzazz to the room.

Final catalog shot:

To create the magic you see in the catalog each season truly takes a village.  Our team does everything from producing the props (yummy baked cupcakes)…

… to critiquing each shot for composition and lighting, making sure it is just right…

… to entertaining the talent between takes (with kids, that can be a handful!).

Final Catalog Shots:

Sign-up to get your copy of our catalog or shop our new Fall Collection.

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One Response to “Behind the Scenes: 2011 Fall Catalog Shoot”

  1. haynes furniture Says:
    October 7th, 2011 at 5:24 am

    Heya i am for the first time here. I found this board and I find It really helpful & it helped me out much. I hope to give one thing back and aid others like you helped me.