October 12, 2011

Behind-the-Scenes: FLOR Makeover (Mood Boards)

We had such a great time working with Rebecca and Tyler, the winners of our first-ever FLOR Makeover contest.  Their “bring it on” spirit and refined design aesthetic meshed beautifully with FLOR’s point of view.

With the clean, white background of their beautiful home, we had a wonderful opportunity to introduce a mix of colors that would tie the rooms, furniture and fixtures together and help define areas as well.  So, with that … here is what we created:

The Proposed Layout:

We started with the entry.  Rebecca already had a FLOR rug that she and her husband had designed, which we loved (below).

The Entry (before):

We wanted to retain the spirit of their design but update it with textures that were a little more foyer-friendly and could withstand the dirt and foot traffic that area demands.  We kept the “+” design from the original rug, but chose FLOR styles Mild Mannered and Straight and Narrow – both have a ribbed texture and use varied yarns to provide amazing camouflaging benefits.  Check out the combo in our new design, below.

Then, there was the issue of the long hallway leading into the main living space.  We tossed around lots of ideas – from a plush, shaggy wool rug to a multi-colored runner – and landed on a genius custom design using a range of colors and textures.  The blend provides not only a stunning focal point and sumptuous mix of textures, but it will also stand up to sprints by the couple’s young son and daughter.  Our designer, Cristina, came up with this unique Chevron-inspired design using a combination of 2″ strips of FLOR styles Level Setting, House Pet, Rake Me Over, Feelin’ Groovy, Shear Indulgence, Fedora and Reverb (see specifics and links below).

FLOR’s Entry & Hallway Mood Board:

Sources:

  1. Umbrella Basket – Blow up, Umbrella Stand by Fratelli Campana from Alessi
  2. Coat Rack - 2d/3d Coat Rack by Blu Dot from Hive Modern
  3. FLOR’s Custom Hallway Runner – (2″ strips each of) Level Setting in Black + House Pet in Hummingbird and Hamster + Rake Me Over in Teal + Feelin’ Groovy in Sunny and Yellow + Shear Indulgence in Suffolk White + Fedora in Chartreuse + Reverb in Lime.
  4. FLOR’s Entryway RugMild Mannered in Charcoal + Straight & Narrow in Lime.

For the dining area, Rebecca and Tyler wanted a pop of color and a circular shape to mimic their classic Tulip dining table.

The Dining Room & Kitchen (before):

We chose Rake Me Over in a bright pink and custom-cut it as a large circle.  The texture will feel delicious on the toes and will also help hide spills should the dog drop one of those yummy table-scraps!

FLOR’s Dining Room & Kitchen Mood Board:

Sources:

  1. FLOR’s Custom Dining Room RugRake Me Over in pink
  2. Kitchen Pendant85 Lamps by Rody Graumans
  3. Dining Room TableSaarinen Dining Table by Hive Modern
  4. Dining Room Chairs – Eames Restored Shell Chairsby Plastolux
  5. VasesMorandi Bottle Vases by Canvas
  6. Table MatsPinetti Italian Leather Table Mats by David Mellor Design
  7. Cutlery- Odeon Stainless Steel Cutlery by David Mellor Design
  8. Storage JarsBodum Glass Storage Jars by David Mellor Design
  9. Mug - Pantone Ceramic Mug from Apartment Therapy
  10. DishesWalter Gropius TAC Porcelain by Rosenthal

In the living room, which is where the family spends a lot of time together and gathers to watch movies and television, they wanted something super soft and comfortable.

The Living Room (before):

We used one of the über plush styles from our new floresse collection, Manx, and interspersed slivers of Rake Me Over in two shades of yellow to provide contrasting color while maintaining the plush texture.  The free-form shape will also complement the serpentine of the new Togo sofa the couple has their eyes on.

Our design and stylist teams also provided a few accessory suggestions to play off of the rug designs we created and continue the modern-with-a-twist theme seen throughout the couple’s home.

FLOR’s Living Room Mood Board:

Sources:
  1. FLOR Custom Living Room Rug – Manx in Gotland Grey + 1/4-tiles of Feelin Groovyin Sunny & Yellow
  2. SofaTogo Sofa by Michel Ducaroy
  3. Wall Unit/Room Divider 1950s George Nelson Wall Unit by Herman Miller
  4. Window TreatmentsRipple Fold Drapery by The Shade Store
  5. Throw Pillow “Eames Chair” - 1956 in Chocolate and Sunflower by Inhabit
  6. Throw Pillow “You Are”You Are in Lime and Chocolate by Inhabit
  7. Throw Pillow “Let’s Make Out”Let’s Make Out in Coco and Oatmeal from Etsy
  8. Retro TelephoneCitrus Yellow Telephone by Sweet Bella
  9. Coffee TableAlster by Ligne Roset
  10. Wool ThrowSwiss Army Blanket by Deken
  11. Fire PitEcoSmart Fireplace from Remodelista

We were ecstatic to have full freedom to create these one-of-a-kind designs and patterns for our winners and cannot wait to see them in Rebecca and Tyler’s home.  They were a true pleasure to work with and we hope they had as much fun as we all did here at FLOR.

We will be sure to share the finished look with you all in a future post, so be sure to check back in a few weeks!

 

 

 

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40 Responses to “Behind-the-Scenes: FLOR Makeover (Mood Boards)”

  1. Betty Siegel Says:
    October 12th, 2011 at 7:29 am

    So where are the AFTER photos?? Am I being dense?

  2. lele Says:
    October 12th, 2011 at 7:34 am

    YEs, where are the after photos? And how does the 2 inch strip chevron runner actually hold up?

  3. CR Says:
    October 12th, 2011 at 7:38 am

    I second Betty’s comment. And really — this was the house that needed a makeover? It’s beautiful and organized to begin with. For the entry, you changed the colors? I think my definition of makeover is a little different.

  4. Nildo Harper Says:
    October 12th, 2011 at 7:53 am

    It would be nice to see the after photos, though this “makeover” hardly qualifies as a makeover. You basically took a refined, sleek, modern home and added some very expensive tchotchkes . . . . the Kitchen Pendant 85 Lamps alone retails at $4,600. Not for the average homeowner . . .

    Also, as lele says above, how does the 2 inch strip chevron hold up? While visiting one of your showrooms recently I noticed that a sample chevron on the floor kept coming unglued as people walked on it. Is there a firmer way of attaching/joining these strips?

    Otherwise, it’s beautiful!

  5. Pam P Says:
    October 12th, 2011 at 8:03 am

    I’m with everyone else…. I’m a little confused here. Where is the makeover?? All I can see is that some colored rugs were added and you changed out the seating area in the family room. Maybe if we saw some ‘after’ photos, it would make more sense to us, but with just the floor plans, it doesnt appear to really have transformed into anything different.

  6. macbeth Says:
    October 12th, 2011 at 8:17 am

    Also I hate to tell you, but I prefer the “before” solutions in a lot of these cases… there’s too much going on, and looks too piecemeal with all the fancy rug tricks and wacky furniture.

  7. a Says:
    October 12th, 2011 at 8:18 am

    This is pointless without “AFTER” PHOTOS/PICTURES…bad marketing effect

  8. JFA Says:
    October 12th, 2011 at 8:34 am

    Gosh, I was expecting a real makeover, something similar to Queer Eye for the Straight Guy. You started with virtual perfection and the makeover actually detracted from the original. The rugs don’t pull it together, they make me cross-eyed. Also, what’s the budget on this project? It seems easy to spec a spectacular room if there are no budget constraints.

  9. Last Straw Says:
    October 12th, 2011 at 9:31 am

    Ok…would definitely be nice to add photos of completed re-design. But keep in mind, everybody…FLOR does flooring; they’re not in the business of redecorating entire living spaces. Might also be nice next time to do “high” and “low” versions…so many people are working on shoestring budgets these days that, seeing really expensive products used is actually a turn off. Also, using a contemporary setting for your flooring is kind of taking the easy way out…might try next time using a more traditional or electic furnishing mix to show your products can really “stretch”.

  10. Becky Eddy Says:
    October 12th, 2011 at 9:47 am

    Flor….I agree with all of the above comments. You took a very asethically pleasing room already and added a few rugs. I’ll give you a real house to do a makeover in….mine! We live in a full log home where lighting is an issue. Please come to my house…..it’s in desperate need of a true makeover!

  11. FLOR Says:
    October 12th, 2011 at 9:55 am

    Hi everyone and thank you so much for all the feedback.

    Just as a reminder, all contest participants were required to submit a photo of a room in their home and get their friends and family to vote on Facebook. The photo with the most votes won; in this case, it was Rebecca and Tyler’s photo. The prize for the winner was up to $2,000 worth of FLOR product along with “FLOR-i-fied” mood boards for their space. We agree that Rebecca and Tyler’s home was already beautiful and, to be completely honest, it was a challenge for our design team to make any changes to their well-appointed home. However, we consulted with the couple about what changes they were looking to make, which resulted in our team’s mood board suggestions.

    Today’s post is the first installment – revealing the FLOR mood boards and the FLOR custom rugs we designed for this space only. We’re thrilled that everyone is excited to see the final transformation; but, unfortunately, it hasn’t happened just yet. We apologize if the post was misleading in anyway. And, we promise … as soon as we get “after” photos, we will feature them in a future post for all to see.

    We appreciate your honesty and interest.

  12. jan Gautro Says:
    October 12th, 2011 at 10:04 am

    I LOVED it!

  13. Lisa Says:
    October 12th, 2011 at 12:02 pm

    I really hope they didn’t buy the suggested Togo couch…surely there are better ways to spend tens of thousand of dollars on seating than that fugly thing.

  14. Landa Says:
    October 12th, 2011 at 12:17 pm

    I think this is brilliant, like most things that FLOR does. I love the period/design and that makes me more eager to see the final reveal. It was great to see the mood boards with all the images, sources, and links. Very generous of you.

    I understand the comments about this house not “needing” a makeover, but, y’know, it’s usually the well-put-together that end up at cosmetic counter makeovers and the high-tech types who sign up for Apple training.

  15. Deb Says:
    October 12th, 2011 at 12:34 pm

    They have a split entry – left is upstairs, right is the hallway. Visually, that floor design leads people straight into the post-like wall that divides the two spaces. It’s disconcerting. Rather than keep the design of the original rug perhaps you could have come up with an improved design for that space.

  16. cindy Says:
    October 12th, 2011 at 12:58 pm

    Flor – Thanks for the clarification especially about the Facebook part.

    Clearly, you ran a contest based on popularity, not good design. Why degrade your image and waste the time of your professional audience with that?

    It may be Fall but we’re not in high school picking the home coming court.

  17. Mary Zulli Says:
    October 12th, 2011 at 1:10 pm

    Re: “Clearly, you ran a contest based on popularity, not good design. Why degrade your image and waste the time of your professional audience with that?”

    I agree that as a contest, this one was bogus. I also agree that incorporating FLOR into more traditional rooms would have been more of a challenge and a better marketing tool for FLOR, seeing as how only a small minority of potential buyers have strict mid-century modern decor.

    It seems that the whole thing was a bald attempt to gin up traffic for the FLOR Facebook page. I hope it was worth it to loose face among so many FLOR fans!

  18. Steve Lester Says:
    October 12th, 2011 at 1:38 pm

    I am friends with the winners of this makeover and yes I did vote for them. I do agree that in some ways it was a popularity contest.

    I did take the opportunity to look at the other entries and yes there were a small few that I feel could have used this makeover. The rest of the rooms seemed to be desperate cries for free carpeting. There were filthy empty rooms and rooms with no style at all.

    In some respects it was good that the winner was not the empty, dirty room and give me some free carpet individuals. Flor would have had a “lovely” room to show after that. Sarcasm implied.

  19. Miriam Says:
    October 12th, 2011 at 1:48 pm

    @Mary Zulli – You can check out any of my posts on using FLOR tiles in our home if you are interested in transforming non-mid-century styled spaces with FLOR! With a 102 year old house, things are certainly anything BUT mod here :) Just go through the FLOR.com/blog archives and look for my posts.

    To the FLOR team, I, for one and very excited to see how the chevron came out!

  20. Sarah Says:
    October 12th, 2011 at 2:24 pm

    I would agree that this was more of an “opportunity” than a “contest”. I still love FLOR. Their catalog is one of the best and inspiration enough if you ask me! Maybe the catalog team could take a look at this blog and help illustrate the before and afters in a more obvious way.

  21. Jeff Hendrickson Says:
    October 12th, 2011 at 2:52 pm

    Wow you guys did a great job! Congrats to Tyler and Rebecca.

  22. Mark Rauch Says:
    October 12th, 2011 at 3:05 pm

    I love what FLOR is attempting to do within this home. It is after all a 2k makeover being offered by a company that makes flooring. Those that participated in voting chose a beautiful home and FLOR’s designs offer up some insightful ways to make improvements. Those of you harassing FLOR for not making over that skid mark of a building you call a home need to contact Extreme Home Makeover.

  23. Obamanique T-Bone Jackson Says:
    October 12th, 2011 at 3:42 pm

    Cool idea, FLOR. Some of these house are indeed skid marks.

  24. Robert Fish Says:
    October 12th, 2011 at 6:02 pm

    seriously…? Is that a TV over the fire pit? I wouldn’t. Your product deserves better…your tiles are clever, versi”tile’ and they should be showcased by inexpensive to moderate design applications. Try again.

  25. Phil Hester Says:
    October 12th, 2011 at 9:00 pm

    AFTER PHOTOS??????????????

    FLOR: PLEASE ‘STICK’ TO FLOORS, NOT CONTESTS OR MAKEOVERS—YOU’RE OUT OF YOUR LEAUGE!!!!!!!!!

    GET SERIOUS

  26. p j tracy Says:
    October 12th, 2011 at 9:07 pm

    I have to agree that you got your cart before your horse. Before pics without after pics just does not make much sense to me. The room chosen is like the rooms in your catalog. Mostly modern. It would have been much more interesting to me to see it in a traditional setting or better yet in a historic home like mine. I would love to use Flor tiles in my kitchen and or dining room if I could figure out how to make them look right in a house built in 1860. The chevron pattern was very clever I think. Would want to see it on a floor rather than on a plan board. Hope to see it in your next catalog!

  27. susan campbell Says:
    October 12th, 2011 at 9:32 pm

    I think the home looks lovely!!! So when is the next contest????

  28. Leah Says:
    October 13th, 2011 at 6:36 am

    I agree, seems like this couple has some design sense and maybe could have picked out their own FLOR. But who am I to judge, they did win the contest.

  29. ShahnFashionDesigner Says:
    October 13th, 2011 at 6:37 am

    Wow, I think that there are a lot of egocentric posts here. When someone owns a business, they should be FREE to promote it in any way they choose.

  30. typical flor user Says:
    October 13th, 2011 at 10:11 am

    This “contest” and all its promos are a waste of Flor’s time and money. Oh, and as a typical and loyal Flor user, mine too. Honestly, these rug designs are ridiculous. Using Flor is not an art contest, even though it is a style choice with enormous flexibility even for the typical user. Flor and its loyal customers would have been much better served with an honest choice of reasonable flooring alternatives in this “contest house,” to show everyone how Flor works even when you don’t need a makeover but just want a change of mood. That should be Flor’s marketing premise, not some ludicrous “2″ strip of 20 different tiles/cut/paste/hope it holds together” mosaic that no customer in her right mind would ever order. I’d ask Flor to send the employees responsible for this “contest” back to the art museum and stop paying them to waste the time of Flor’s loyal and typical users.

  31. Jaime from Design Milk Says:
    October 13th, 2011 at 11:35 am

    I think all of the mood boards look fantastic! I can’t wait to see the finished spaces.

  32. John Nuter Says:
    October 13th, 2011 at 1:33 pm

    I loved all the ideas you guys came up with. The Mood boards are great and can’t wait to see the end results. However, I think it’s a little overpriced for the average person with a $5,000 chandelier,and a $9,000 couch. If they have that kind of money, why join a contest, just hire a decorator to do it for you

  33. Kimberly Says:
    October 13th, 2011 at 1:40 pm

    The mood boards are fabulous and inspiring. Looking forward to the AFTER boards.

  34. Mark Rauch Says:
    October 13th, 2011 at 10:35 pm

    Hey typical flor user sorry “FLOR” didn’t consider you a good candidate for their non paying marketing receptionist position. After all you do exude the warm fuzzies. But hey look at the upside I doubt your mom is going to kick you out and give away your room in the basement.

  35. Dana Says:
    October 15th, 2011 at 11:00 am

    Not a very good makeover to win. Especially the Red Cross entry rug. I can only imagine the other entries. That did not use alot of creative effort. Although I will say congrats as I am not being hateful, just dont believe this is worthy!! Bad choice…

  36. PLASTOLUX “keep it modern” » Keeping up with Plastolux: Chairs, Carpet Tiles and Fences Says:
    October 16th, 2011 at 5:54 am

    [...] A lot has happened in the last several weeks. I think that most of us know what the company FLOR does. If you don’t know, they make amazing modular carpet tiles that come in a range of colors and textures. FLOR was running a room makeover contest on their facebook page and my wife decided to enter our house. We really needed some rugs to help define our open floor plan. I really didn’t think much of it but my wife worked really hard to get all of her friends to vote for our room. Long story short we won! The design processes was really fun and the people at FLOR were amazing to work with. CLICK HERE TO READ THE POST ON FLOR’S BLOG. I don’t know why but there are some really m… [...]

  37. joel griswold Says:
    October 16th, 2011 at 8:36 am

    Boring!!!!

  38. margo Says:
    October 16th, 2011 at 6:37 pm

    As a big fan of mid century modern’s timeless style, I think Flor did an amazing job of complementing this beautiful interior with your innovative design. Congratulations Plastolux on winning such a fun makeover.
    To all the naysayers Flor carpet tiles can fit any life style.

  39. Donald Says:
    October 17th, 2011 at 2:56 pm

    I was not aware of this contest. Being a Mid Century lover and follower, was it promoted well enough to get the exposure it desires? I would have for sure entered my home. It is so a flor needy home!

  40. AprilVaidee Says:
    October 23rd, 2011 at 1:56 am

    Wow! Pretty surprised by the negative comments here about the contest. The contest did was it was designed to do, drive increased traffic to their Facebook page and showcase FLOR’s flooring designs.

    FLOR does flooring, not couches, not lighting so the mood boards are for inspiration,not a shopping list. The winners were a great choice! They were willing to take risks and as a company that is trying to help people think about their products in new an interesting ways, I don’t think they could have asked for better winners. Tyler and Rebecca clearly have a great aesthetic and drove a lot of their friends who likely appreciate their design sense to the FLOR Facebook page. FLOR could have ended up with a couple that wanted six rugs in various shades of beige.

    If you take a look at the modern design blog that is maintained by the winner, Tyler (plastolux.com), you would see that the comments about them being some rich couple who didn’t need to win could not be farther from the truth. The blog is about an appreciation for modern design and if you read the various posts you will see that he is a HUGE proponent of how to achieve the modern design he likes on a budget with some ingenuity, research, and some SERIOUS elbow grease that is applause worthy. The posts on their own home actually showcase how they bought a typical suburban tract house and worked hard to customize it to suit their modern design style within their budget.

    Tyler’s blog is loaded with great ideas on how someone on budget can achieve a modern design without spending a fortune. He showcases modern pieces he loves and then actually shows his DIY approaching to either hacking or restoring pieces to achieve the look for less. For their part, FLOR with their budget friendly do it yourself customized flooring could not have found a better couple to have received the most votes.

    Thumbs up FLOR and congratulations Rebecca and Tyler!