May 11, 2009


FLOR Photo Shoot

It’s pretty much agreed that people love the images in the FLOR catalog. Sure the photos show how beautiful FLOR tiles can be; but what people don’t get to see is how those images come to life. The process is really pretty cool.

Recently, I tagged along on one of FLOR’s photo shoots to see how the magic happens. Even though I work here, I was amazed to discover just how many people it takes to produce those gorgeous pictures and all that’s involved in producing just one shot!

I invited our writer/photographer friend, Tate Gunnerson, to join me for a behind-the-scenes sneak peek of FLOR’s summer catalog photo shoot. He captured some really great moments during the shoot that give you a feel for what goes on “behind-the-scenes” of the FLOR catalog. Check out Tate’s photos from that day. And, for more on our “behind-the-scenes” experience, read Tate’s blog, Strange Closets. (If you’d like to receive a copy of FLOR’s summer catalog, to see the “after” shots – sign-up here.)

House Pet runner in kitchen - photo by T.G

House Pet runner in kitchen - photo by T.G


Prep before the photo - photo by T.G

Prep before the photo - photo by T.G

To see more photos click here

2 Responses to “Behind-the-Scenes”

  1. On Location During Flor’s Catalog Shoot (and an Open House Update) : Strange Closets Says:
    May 11th, 2009 at 3:51 pm

    [...] palette.  Check out Flor’s website to see the style and color options available, and be sure to visit their blog post about this [...]

  2. Eileen Ashton Says:
    June 9th, 2009 at 11:57 am

    Hi -

    I’m wondering how to submit photos of my house for your consideration for use in a photo shoot. It’s a mid-century home in San Anselmo, CA with one living room wall composed almost entirely of 1-foot square glass block. It makes for interesting lighting as well as mimics a grid of your tiles. We use your product in all 3 bedrooms, our dining room and as an area rug in our living room and mudrooms!

    I have some professional shots I could send if you like.