FLOR Story: Are You Kidding Me?

One of the amazing benefits of FLOR is the fact that it’s modular. You can literally pack up your rug (or wall-to-wall install) and take it with you. That is exactly what this customer did.  Check out how Susan re-installed Needlepoint Stripe tiles and transformed her butler’s pantry.


Dear Flor,

We recently moved into another old house (an 1832 Greek Revival).  We  brought along our Flor tiles (once two 12″ runner rugs in “Laurel  Needle Point”  from the previous home), purchased additional tiles and  reinstalled them in our butler’s pantry.

We were seriously impressed with these tiles as runner rugs (in our  previous home) since it took less than a half hour to put them  together and our English Mastiff, Hercules, could not move them when  he ran across them (he’s 175 lbs. – good tip for mastiff owners on  these rugs – these dogs move furniture, but the runners never moved).

The problem with our butler’s pantry in this “new” house is that (at  one point) it was created from half of an original 1830′s porch and  half of an 1880s addition.  This combining of structures left a large  beam running in the middle of the room’s floor where the two floors  were married, but which also created a big hump formed by a difference  in height between the floors (in addition you will also notice a step  up in another area leading to the family room).  We are experienced  DIYers  and we knew that this hump (along with other issues) was  significant enough that any other floor installation would have proved  impossible.  The previous owner solved the issue by using two  different floorings (vinyl and carpet), but I was determined to see  one flooring down to create a sense of cohesiveness to the space and  to, visually, enlarge it.

I was, however, apprehensive, about how easy or accurate cuts could be  made since I had never cut a Flor tile.  That’s where “Are you Kidding  Me?” (email title) came from.  Not only are straight cuts clean and  easy to do, but after creating paper templates for the more  complicated cuts, transferring and cutting curves and compound cuts  really proved what a beautiful product this is (which left me saying  to myself  during installation “Are you kidding me?  This flooring can  do this!”).  Both straight cuts and custom cuts were dead-on  accurate.  The flexibility and weight of the tiles hugged the floor  hump and the pattern seems to have visually camouflaged its existence  (the hump runs parallel with the numbered pantry doors and under the  grey bench, if you can believe it!).   The lines of the pattern also  seemed to have straighten the entire room (which is so not square,  anywhere).

Style wise this product provides a high-end, contemporary option in  flooring for old houses (although the needlepoint pattern nods to  historic colonial patterns.) Flor’s flexibility makes it a  problem- solver without having to go an unsightly utility product.

In conclusion, we recycled a pattern and flooring that we loved, saved  money, solved a myriad of old-house issues all at once and gave what  was once an awkward space, a fresh, contemporary, open feel.  Thank you for such an attractive, well-engineered product!

Most Sincerely,

Susan – New York

For more stories like this one click here. If you have a FLOR story that you would like to share, email it to use at pictures@flor.com.

Behind the Scenes: Nursery photo shoot

We were lucky to have plenty of adorable babies on hand (thanks to what some might call a “FLOR baby boom” last year) to serve as models for a recent nursery photo shoot here in our offices.  Even though they may work at FLOR, these moms (and dads) are sold on the soft, practical ease of FLOR squares for their homes and their baby’s nursery.

While the office was a buzz cooing at our talent for the day, our design team went to work creating FLOR nursery look #1.

We love the wall decal our stylist chose.  It was a cinch to apply and easily comes off without ruining the paint, so you can use, re-use or add to your decal design any time you want.  We love the sleek, modern crib and the cool rocker (a vintage Eames Shell chair).  The teddy bear is vintage and totally adorable.

Everyone had a great time … and we got through the entire day without a single meltdown (thankfully)!

We wanted to keep everybody happy, so there were lots of quick “snack breaks”.  Our “model”, Miles, looks like he’s enjoying himself immensely.

Our design team used Toy Poodle to create a colorful patchwork design – perfect for boys or girls – with flexibility that can grow with your newborn into their toddler years, the tweens and beyond.

Toy Poodle is cushy and soft, which is an important consideration when choosing any kind of floorcovering for a baby’s room.  You don’t want something hard or bristly on those tender knees!

We love the final look.  It’s colorful, cozy, inviting and sophisticated enough to blend with the rest of your well-appointed home.

We created three other baby room designs that day.  Here are the results from those:

Look #2:  You probably wouldn’t think to put an Oriental rug in a baby’s nursery given what can happen.  But, FLOR’s version of Oriental means you don’t have to worry about messes or ruining an heirloom.  Shown here is Reoriented in pink.


Look #3:  We went with Modern Mix in blue to create a serene room for Camden.  It’s our version of a solid, updated.

Look #4:  A field of green in two textures is a look that you can only do with FLOR.  We mixed the plush shag of Rake Me Over with the clean look of Feelin’ Groovy for a textural twist.

Credits:  All cribs, dressers and bedding supplied courtesy of eco-minded Argington.  (We used a mix from their Sahara and Bam collections, both available in either ebony or white finish).  Wall decal and mobile from Land of Nod. Eames rocker from Pegboard Modern.  The teddy bears are vintage; the pink elephant comes from Soft Goods Design; and, the owl belongs to Miles.


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Fall is in the air…

The cover of the latest FLOR catalog shows a warm and cozy bedroom outfitted with a beautiful stripe pattern we call Fall In Line – how appropriate for the coming season. How To Get Your Ex Boyfriend Back

Fall In Line is the perfect style if you’re looking for a little diversity in your flooring but aren’t ready to commit to a more opinionated stripe design. Fall In Line blends soothing neutral hues in tidy, organized stripes that give just enough texture to your floor without stealing the show.

Our designers have paired it here with this gorgeous rustic wooden bed but it could just as easily adapt to a sleek modern decor.  Whichever you choose, it’s a solid performer with impeccable style … you can’t go wrong.

If you seek other options, check out our full range of pattern designs – there’s one for every aesthetic.




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Word from OUR Wise: Reinterpret

Familiarity … reinterpreted.

Reinterpreting classic designs like rag rugs, Orientals, and Ikats is an interesting point of departure for FLOR.  By changing scale, color mix and repetition of pattern we give a modern update to rug types that we all find familiar. Good Vibrations (below) is an intentional nod to rag rugs but in a zesty, finely-scaled, zigzag pattern.  It’s not your grandma’s rag rug.

Word from OUR Wise : Solids

“Nature doesn’t do solids…”

Any kid knows that a tree trunk is brown; but, why does it look so flat when rendered by a crayon?  The reason:  it is actually made up of a series of beautiful neutrals that blend to form a solid.  We’ve taken a queue from nature on this one.  When we do “solids” at FLOR, it often looks like this rug, where several shades of Feelin’ Groovy in purple combine to create “a solid color.”

Tip: Incorporating multiple shades of one color will create more possiblities when coordinating with colorful patterns.