June 30, 2011

Pioneering FLOR

Dear Pioneer Woman,

Recently, you mentioned on your awesome-sauce bloggity blog that you and your family are taking on the task of re-appropriating a room in your home for your two daughters who are about to enter teenager-dom.

First, I wanted to say what an awesome thing to do for your girls.  They will so appreciate the space of their own.  Secondly, I am thoroughly excited by the room you have selected for transformation as it has so much character and just looks fun!

But this letter is to address some questions you posed at the end of your post on what to do with the space.  Specifically, you pondered:

* Replacing the carpet. We’ve been playing with the idea of using FLOR carpet tiles, and have found three different complementary colors we’re in love with. But is FLOR, like, totally 2003? Have any of you used them? Any concerns? Horror stories? I’m obviously drawn to being able to install them ourselves.

So I wanted to take a moment to respond to your inquiries.  NOT because I write for FLOR, but because I am a tried and true FLOR lover and I know you will love them too.

First off, I can assure you that FLOR is 100%, without question, modern, up-to-date and most-definitely NOT “totally 2003″.  The styles they have are fresh and now; and with their focus on sustainability and a commitment to Mission Zero – a promise to eliminate any negative impact the Interface family of companies may have on the planet by the year 2020 – they are totally relevant to 2011.

Secondly, well before I ever started writing on this here blog, I was a FLOR fan.  It all started in 2009 when I saw a demonstration on the Martha Stewart show and subsequently designed and installed a beautiful area rug for my son’s nursery.

The installation was easy, but not without its kinks.  You see, Kevin Sharkey had made it look sooooooo easy to cut the FLOR tiles that I thought I could just use any-ole knife and any-ole ruler.  I will admit defeat as I ruined two tiles that day and decided NOT to try to cut them again.

However, later that year, we installed another beautiful FLOR carpet in our bedroom and it required several cuts.  Here’s a low-down on how it all went.

First, my shipment arrived packaged neatly in a box with easy to read directions right at the top.

The FLOR dots were included as well; on easy, peel-off sheets.

Each tile had an arrow on the sticker on the back marking the direction of the nap so that I could appropriately place my tiles in the direction I wanted.

Then came the cutting.  THIS time, I went for the steel ruler that they have available.  I marked my 1/2 tile cuts…

…and then used the available carpet knife to make them.

It was MUCH more successful!  I had all six tiles cut in half in less than 20 minutes.

I laid out my FLOR tiles in the pattern that I had decided on and used the FLOR DOTS to adhere them to each other.

And now here’s the coolest part…one quick go over with the vacuum and the FLOR looked AH-MAZE-ING!!  The entire project was finished in less than the time it took for my then three-month-old son to nap.

Pioneer Woman, I am telling you, that FLOR tiles are exactly what your daughters’ new room needs.  They’re stylish, they’re easy to install, they clean really well (and if that doesn’t work, they’re a snap to replace a square) and they are most decidedly 2011!

Warmest regards,


(First photo via Pioneer Woman’s blog – all others via Miriam Bradford)


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19 Responses to “Pioneering FLOR”

  1. blue Says:
    July 1st, 2011 at 6:08 am

    Let me guess….FLOR will now be sponsoring Ree’s room makeover? Why else do you think she mentioned your brand in her blog? Because she wanted honest opinions or a free FLOR?

  2. Suze Says:
    July 1st, 2011 at 6:52 am

    A millionaire shamelessly begging for free stuff and calling it a blog. Shame on FLOR…you just lost a customer.

  3. kate Says:
    July 1st, 2011 at 7:10 am

    How awesome! So an awesome rich blogger, married to an awesome rich rancher on the gov’t dole, is using your awesome “sustainable” product!

    The most awesomest part is that she wasn’t that familiar with your awesome product (according to her blog) but has been an awesome long time fan according to her words here.

    What an awesome relationship you have!

  4. Miriam Says:
    July 1st, 2011 at 6:50 pm

    Ouch. So you clearly have impressions about the Pioneer Woman. Let me remind you who I, the writer of this post, am. I am Miriam. I am a stay at home mom. I love design. I love writing. And I love FLOR. So when I saw that someone who’s blog I admire was inquiring about a product that I love so much, I very truly and honestly wanted to speak up for it. Everything written in this post is my personal opinion and I was neither prompted by the Puoneer Woman nor by FLOR to respond. Furthermore, I personally have no intention of gifting anyone with anything other than my heartfelt advice.

  5. kate Says:
    July 2nd, 2011 at 5:48 am

    Well Miriam, consider yourself well used as an unwitting piece of the Drummond empire which steals and deals to get what they want. See, she is not your friend. She was not a “city girl”. She is a rancher’s wife who knows NOTHING about ranching after 14 years including how to ride or horse or even saddle one. She is not a homeschooler, she hires full time teachers. She does not plant her own gardens, do her own laundry, clean her own house or come up with her own recipes. She’s not even a responsible pet owner or parent.

    How many compromises to this Pioneer Woman image are you willing to accept in the name of a faux friendship?

  6. Amber Says:
    July 2nd, 2011 at 7:25 pm

    What random comments. I’ve thought Flor seems like a great product since I read about your rug, and I certainly hadn’t heard of it in 2003. :)

  7. Lisa Says:
    July 2nd, 2011 at 8:15 pm

    @kate “faux friendship”? Pretty sure that Miriam doesn’t know the Pioneer Woman or vice versa. All she’s doing is responding to Renee’s questions about FLOR and sharing her own experience. I’m also pretty sure that Miriam has no say in whether FLOR offers PW free anything (btw, have you seen any evidence of this?) I’m just confused what you’re basing these assumptions on.

  8. Charlie Says:
    July 2nd, 2011 at 8:30 pm

    Miriam, that sure is a lot of I’s. Isn’t that the first rule of writing, not to talk in first person? Flor tiles will certainly look out of place in a 70′s grungy home.

  9. katie Says:
    July 2nd, 2011 at 9:07 pm

    I’ve always thought FLOR was really cool but never got any bc our cat used to have a peeing problem – she’s all better now though, so I might have to try it out! This is a great tutorial, thanks so much!

  10. Michelle Says:
    July 2nd, 2011 at 10:36 pm

    Very cool. Our living room is a weird proportion and will need a custom rug, so I’ll have to check these out.

  11. Nellie Says:
    July 3rd, 2011 at 11:36 am

    Miriam, I really appreciate the complete story and pictures. I don’t understand why the Pioneer Woman haters are attacking you for? So random. Haters, go away. Take the information for what it’s worth. Miriam, you keep rocking on.

  12. Bree Says:
    July 3rd, 2011 at 12:05 pm

    Love it! I’ve never tried FLOR, but now I’m really curious. Thanks for sharing your tutorial!

    I don’t know what all the crazy talk is about, though. Apparently they think you have conspiring tea parties with Renee simply because she asked about FLOR and you responded. Because, you know, it is so improbable that you were just sharing your personal experience with another person. Naw, that would make too much sense.

  13. Kate Says:
    July 3rd, 2011 at 12:38 pm

    Wow, don’t understand all the Pioneer Woman hate or what that has to do with Miriam’s writing at all. And, um, the first rule of writing formal papers for academia is not to use “I,” but have you ever read a blog before?

  14. laura Says:
    July 3rd, 2011 at 2:36 pm

    Appreciating the play by play since I’ve been curious about FLOR from a user perspective. I have been looking at them for trade show booths but wasn’t sure how they could be reused if I had to pull them up over and over again.

    Also, not really sure what’s up with all the angry people commenting here. They are clearly some nasty and bitter people who have no manners whatsoever. Go sniff poo, trolls.

  15. Brooke Says:
    July 3rd, 2011 at 2:51 pm

    Oh, goodness. Seems like there are quite a few uneducated people commenting today! Since when has blogging been in third person? Considering it’s an online journal documenting personal experiences, it goes without saying that it would be in first person. And obviously Miriam and Flor are in no way connected to Ree from the Pioneer Woman, regardless of whatever ignorant hate you would like to spew. Not once has any party mentioned getting free flooring from FLOR. I’m pretty sure the only people who need to “get out of the house” and perhaps down to the library to catch up on a little reading and education are the ones commenting here!

    Great post, Miriam. You definitely made a great case for FLOR tiles!

  16. Mandy Says:
    July 4th, 2011 at 7:11 am

    I love this tutorial! It looks absolutely amazing in your son’s nursery–what a cute room!

    I’m not a reader of the Pioneer Woman blog, so I can’t comment to all the drama, but as someone totally out of the loop, I thought this was a very honest and helpful post about FLOR products!

  17. Amy @ The Nifty Foodie Says:
    July 4th, 2011 at 6:35 pm

    I love how the FLOR looks in your son’s room!

    This is a fantastic post, but really, any commenters who have something to say about Ree should probably email her instead of posting it on this blog.

  18. galen Says:
    July 5th, 2011 at 11:11 am

    I’m not sure why some of the previous commentors are taking such issue with this – I found it to be an incredibly useful and informative post. Thanks!

  19. Nodakademic Says:
    July 5th, 2011 at 12:37 pm

    I love Flor tiles! I think they’d look great in my house, or in the PW’s house…that’s what’s so great about them. They’re versatile! Thanks for the tutorial :)