Seamless style with practical benefits

We love the shot on the cover of our latest catalog .  It’s the epitome of FLOR style – sleek, sophisticated yet incredibly practical and livable.

Our design team came up with this über elegant look – which blends in with the minimalist black-and-white décor perfectly – to showcase not only how you can design floorcovering to complement your surroundings; but also how you can achieve the seamless look of conventional carpeting in a fresh, modern way.  This rug set is a combination of Rake Me Over in Bone, Fog, Graphite & Black.  If you’re loving this rug for your room you can go here to find the rug maps of how to create it.

What – you wouldn’t dare put white carpeting in your living space?  Well, we believe in living (and designing) fearlessly.  The ability to clean or replace just one square (instead of an entire room) is just one of the many benefits of a modular system. Not to mention, if white is really not for you, you can swap out the white with the color of your choice. It’s that simple!

Seriously – we’re not exaggerating … ask around.  I bet you know someone who has had a gorgeous rug or brand new carpeting ruined by a stain or spill or an overly worn spot or two.  Tell us your tale by email us at or check out more real-life stories on Facebook.


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FLOR on Home By Novogratz

It isn’t every day that we get to see ourselves through the eyes of others.  In this case, those eyes belonged to the inspiring design-duo of  Bob and Cortney Novogratz, stars of the new show “Home by Novogratz” on HGTV.

We’ve long been fans of the Novogratz team here at FLOR and were blown away with a recent redesign project where they used some of our boldest colors and stripe patterns to completely transform a family beach-front condo.

We love how they used Side by Side here to complement the black-and-white wallpaper design and coordinate with the pops of color in this eclectic mix of styles.  We think it works beautifully and provides a stunning contrast.  (And, we love the briefcase/attache turned magazine stand – brilliant).

For the kids’ room, the Novogratz chose Ups and Downs to continue the stripe theme used in the bed frames and coordinate with the brightness of the wall color.

You couldn’t help but wake up refreshed and energized in the master bedroom.  We love the commitment to one of this season’s hottest colors: yellow.  Rake Me Over in yellow does the trick and provides a soft, lemony look for the floors.  The complementary earthy-brown tones really work to make this an inviting room. They then took a similar theme into the next room and used Rake Me Over again to create a shocking display of pink personality.

We were really inspired by Bob and Cortney’s fresh approach to color and pattern here.   There is no fear in their design palette and we feel that they’ve capture the essence of eclectic design beautifully.  What do you think?

See all the FLOR styles featured on “Home by Novogratz” here.  And, tune in to HGTV Saturdays, 10pm, to see more of this creative team’s perspective on design.

photo credits (1. 2. )

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