An Interview With Jimmy Chiang Of Way Basics

Modular storage cubes and shelves are nothing new, but there's something special about these ones: they're made from recycled paper! I recently encountered some of this paper furniture from Way Basics and discovered that in addition to being fun and affordable, it's also surprisingly strong. The self-assembled cubes, bookcases, and other pieces are made from post-consumer recycled paper, water-based glue, and no formaldehyde or VOCs. Curious to learn more about these eco-friendly products, I interviewed Jimmy Chiang, CEO of Way Basics.

How did you come up with the idea for making furniture out of recycled paper?

Furniture made from recycled paper isn't new. For years people have been constructing furniture, structural pieces from cardboard. Famous designers like Frank Gehry have created recycled paper masterpieces. Most of the offerings in the marketplace are high-end design pieces or temporary solutions made from cheap cardboard. At Way Basics our material is zBoard, which is also made from recycled paper, but constructed in a way that feels just like a wood engineered board, yet it's up to 70% lighter and just as strong.

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