We often receive compliments from people on our photography and the response is always the same: “Our photography is only as good as the homes we shoot in.” We pride ourselves on our catalog locations and the authenticity they bring to the final product.
We had a catalog shoot that was, in fact, good enough to write home about. Here are a few shots from our most recent Spring catalog and the amazing story behind the location.
A 140-year-old barn originally built in upstate New York and relocated to Waco, Texas for restoration purposes found its resting place in the southwestern corner of Michigan, and we found ourselves inside shooting the FLOR catalog.
The barn was the idea of a couple that was looking to design a space they could call home for the rest of their lives; no small task.
The process began with first finding a company that could fulfill these dreams. Once on board, a complete set of drawings and then a tiny 1”x1” model of the barn allowed them to get a feel for the interior space and how they would use it.
The homeowners wanted to build a modern structure that was live-able but not lose the uniqueness of the barn’s structure.
Once it was confirmed the foundation was sufficient, the restoration team drove the frame and, with the help of a 100-foot crane, the barn raising was complete within 48 hours. After the rafter installation and the “close-in,” the roof was constructed and the homeowners were one step closer to their dream home.
Lighting is always critical in a home (and at a photo shoot) and this barn was no exception as they took great care in selecting the right windows to fit the barn. They “punched out” holes in the plywood and placed the windows and doors into the openings. Included was a large, south facing window that was 12-feet wide and 28-feet tall. This provides not only superior visibility but also a high level of energy efficiency with windows that offer solar control. It has 95% blockage of UV light and in the summer significantly reduces heat gain. Not to be outdone, in the winter the inside of the windows remain approximately 30-40 degrees warmer than the outside.
The last “step” in the home restoration/renovation was a unique twist on stairs. They built a traditional metal farm silo on the outside of the barn to house the staircase so as not to use up valuable interior space. The silo had its own foundation, HVAC, electrical power and lighting.
When we arrived to scout the location we found a floor plan that was as unique as the barn’s backstory. In addition to the innovative thinking that went into this barn construction, what really drew us in was the homeowner’s design sense.
For the homeowner, their dream was fulfilled. For us, it was a photo shoot to remember.
We’d like to extend a HUGE thank you to the homeowners for welcoming us into their home and sharing their story.
If you have a House story that you would like to share, email it to us at email@example.com (subject: House Tour) and you may get the chance to be featured on the FLOR blog.
Our friends across the pond seem to be a rather talked-about bunch these days, whether it’s news of royalty tying the knot or rowing on the world’s biggest sporting stage this Summer.
Add that to their great history, architecture and design hubs, and we wanted to show our respect with a fresh take on a current trend, which brings us to the launch of - Hey Jack.
A symbol as recognizable as any, the Union Jack image has been seen everywhere.
So with the launch of our new Spring collection (coming January 17th!) we take that age-old motif and put the FLOR stamp on it by churning it into a geometrical grid. Its bright, primary and bold colors are a great decorating complement no matter your style.
Don’t be afraid of it. Stick in some solids and break it up even more, then share your story with us so we can get your take on it.
Source - Image 1: Flor.com Image 2: ezarchitecture.com Image 3: atouchofart.co.uk Image 4: http://blog.szeretnivalo.hu/ferfiaknak/ferfias-diszek/
This was just too cute – we had to share it! This mom and dad created a colorful playroom for their little one by using FLOR’s Toy Poodle tiles. Here is their story…
My name is Sawyer.
This is my playroom.
I learned to crawl on FLOR.
I also love to roll on it.
It makes me feel groovy!
Thanks for making such a fun, affordable product.
Your Friend – Sawyer
Posted by FLOR | Filed under Musings
With our Spring Catalog arriving in your mailboxes in a few days, we thought it was time to give you a sneak peek at what’s to come with this behind-the-scenes look at one of our Spring Catalog photo shoots.
It all starts with a unique space, and we’ve been fortunate enough to find our fair share of them. FLOR shoots all our catalog photography in real homes, often-times going so far as to use the homeowners as our models. Autheticity is at the forefront of our photography, and a quick tour of some of this home’s items will give you a sense of why we found it so intriguing.
This wall began with a single antique photo, which led to another, and so on, until it was draped with pictures dating back to the late 1800′s.
This next item is one of many interesting paintings found throughout the home. Mostly of people or faces, the paintings gave the feeling that there were a few extra residents living there and added life to the space.
This unique lamp embedded itself perfectly into its surroundings.
Upstairs was an intimate loft that, combined with a small skylight bringing natural light to the space, provided the perfect setting for this shot. This space has also been featured in Chicago Home & Garden magazine, the Chicago Spaces Inspiring Interiors book and the UK edition of Elle Decor.
And here is our team hard at work making sure we get the best shots for our pages, which often involves some debate and on-site tweaking to get it just right.
Final Catalog shot:
When we stumble upon an amazing home like this one, we find ourselves shooting more than just one shot in the home. On this day, we ended up shooting five catalog shots. It may not seem like a lot, but believe it or not, five shots will fill up our team’s entire day.
The four other shots that took place in this home:
Style: Look Both Ways
Style: Roadside Attraction
A patchwork rug of the following styles: Rake Me Over, Feelin Groovy and Toy Poodle
Here’s a sneak peek at a few of the additions we have coming to the FLOR line this Spring, that we’re super excited about.
Style: Hey Jack
Style: Mod Cow
Be sure to stop and see the full spring line at FLOR.com on January 17th!
Posted by Gina | Filed under Musings
** This giveaway is now closed – see winner below**
Our winner from last week’s Holiday Giveaway of a 20 tile Line, Please rug is….. Ramona ( who likes Line, Please color Maize and plans on putting this rug in her dining room!) Congratulations Ramona and thanks to all of those who participated. Be sure to check back on the site this coming Thursday, December 15th for this week’s Holiday Giveaway (hint: 2 of FLOR’s favorite and most colorful combos)
We’re thrilled to announce this week’s Holiday Giveaway rug (insert drum roll) …Line, Please. One winner will be chosen at random to receive 20 tiles of Line, Please in the color/s of their choice. If you missed last week’s giveaway and winner you can see all of that here. Remember, after this week there are only 2 giveaways left. Good Luck!
How To Win
- Simply write the name of your favorite “Line, Please” color/s and tell us which room you would use it in.
- Giveaway closes Friday, Dec 9th at 11:59pm
- One entry per e-mail address is permitted. The winners will be selected using random.org and announced on Monday, December 12th as an update to this post. That’s right, come right back here on Monday for the announcement of our winner.
- The giveaway tiles cannot be applied to previous orders and will be shipped via UPS Ground service within the United States or Canada.
- Good luck
*Email addresses will NOT be shared or used for marketing purposes. If you would like to sign up for FLOR emails click here.