FLOR Opens NYC Flagship Store


We had a very exciting weekend here at FLOR.  Our flagship store opened in New York’s SoHo neighborhood.  The third of its kind, (we also have stores in Chicago and Santa Monica) the SoHo store is prominently located in an enclave of like-minded design focused storefronts and is the largest of our retail spaces – featuring two-stories of beautiful design and inspiration.

We consider it a design studio or workshop as much as a retail location.  Samples of every FLOR style are on hand so you can experience FLOR squares up-close and in person; exploring the construction, quality, thickness, and durability.  Like all FLOR stores, the SoHo location has grids on the floor, providing a veritable canvas and inviting you to experiment with combinations of varied texture, color and pattern.

The SoHo opening coincides with the launch of the our signature Floresse Collection, a series of  premium styles made from 100% wool. Sinking your fingers (or toes) into one of these, is reason alone to visit the store.

There’s more FLOR to come. A fourth FLOR store is scheduled to open in Atlanta on April 28, with plans for 8 to 10 additional stores by year-end.  Be sure to stop by and say hello. Visit the SoHo store at 142 Wooster Street, New York, NY 10012. Store hours are Monday through Saturday, 11 am to 7 pm and Sundays, noon to 6 pm.

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