Posted by Cynthia | Filed under Musings
The work of local Chicago artist, Anders Nielsen is most often in comic form; A bit dark, and beautifully penned. Recently I read an article in a local Chicago publication about a very different sort of installation by this artist. A glorious display of buttons. Commissioned by International advertising, marketing and public relations agency Ogilvy and Mather, Anders created a graphic display full of movement and color. The collage tells a story of the history of collaboration between Ogilvy and Mather and their clients. “About 20% of the content was provided by Ogilvy, from current/recent campaigns. The rest was chosen by me. The wall is about 40 feet long by 10 or 12 feet high. I used close to 10,000 buttons, pressed by the wonderful people at Busy Beaver Buttons. (The installation took place) over the course of five days–roughly 45 hours”. Anders Nielsen
The evolution of the button murals began when the artist created a similar display as part of his thesis in undergraduate school in New Mexico. For that installation, he glued images to the end of nails, to create the collage. He has explored creating displays from a single image, cut up into smaller parts, as well as utilizing individual images. I enjoy the layering, visually as well as intellectually, telling a story of color, texture and composition- as well as relationship.
Images courtesy of the the artists website.
We partnered with Ogilvy and Mather Chicago for this new TV commercial, which begins airing in select markets today. We love Ogilvy’s creative approach and hope you do to.
Check it out!