Behind the Scenes: 2012 Spring Catalog Shoot

With our Spring Catalog arriving in your mailboxes in a few days, we thought it was time to give you a sneak peek at what’s to come with this behind-the-scenes look at one of our Spring Catalog photo shoots.

It all starts with a unique space, and we’ve been fortunate enough to find our fair share of them. FLOR shoots all our catalog photography in real homes, often-times going so far as to use the homeowners as our models. Autheticity is at the forefront of our photography, and a quick tour of some of this home’s items will give you a sense of why we found it so intriguing.

This wall began with a single antique photo, which led to another, and so on, until it was draped with pictures dating back to the late 1800′s.

This next item is one of many interesting paintings found throughout the home. Mostly of people or faces, the paintings gave the feeling that there were a few extra residents living there and added life to the space.

This unique lamp embedded itself perfectly into its surroundings.

Upstairs was an intimate loft that, combined with a small skylight bringing natural light to the space, provided the perfect setting for this shot. This space has also been featured in Chicago Home & Garden magazine, the Chicago Spaces Inspiring Interiors book and the UK edition of Elle Decor.

And here is our team hard at work making sure we get the best shots for our pages, which often involves some debate and on-site tweaking to get it just right.

Final Catalog shot:

When we stumble upon an amazing home like this one, we find ourselves shooting more than just one shot in the home.  On this day, we ended up shooting five catalog shots. It may not seem like a lot, but believe it or not, five shots will fill up our team’s entire day.

The four other shots that took place in this home:

Style: Heirloom

Style: Look Both Ways

Style: Roadside Attraction

A patchwork rug of the following styles: Rake Me Over, Feelin Groovy and Toy Poodle

Here’s a sneak peek at a few of the additions we have coming to the FLOR line this Spring, that we’re super excited about.

Style: Hey Jack

Style: Mod Cow

To see more behind the scene posts like this one click here and here.

Be sure to stop and see the full spring line at FLOR.com on January 17th!

Tags: , , , , , ,

The Memory Keeper’s Wall

I've shared before my love for a good gallery wall.  Below is one we installed in our home earlier last year.  I like that you can easily change out the pictures to go with the seasons or with what is relevant in your life.  And I like the eclectic look of mixed frames on the wall.

 

I've also shared how much I adore this simple installation above the fireplace.  The grid keeps everything from looking too chaotic; creating a large focal point over the mantle.

 

So it is only natural, that I want to share this installation with you all because it inspires me every time I see it. This is a small reading area directly across from the galley kitchen in my in-law's home in Pittsburgh.  For all other intents and purposes, my mother in law can be considered a minimalist.  While she has some pieces that she displays, there certainly is not an ounce of clutter in her home.  Which is why it is always so pleasantly surprising to happen across this room in the kitchen. 

The display of pictures is vast and yet never overwhelming.  Instead, with the cozy couch and fireplace it becomes a wonderful place to sit and congregate while meals are being prepared.  The walls of photographs are a family history lesson with snapshots from vacations and posed pictures from weddings.  I remember the very first time I "made it" onto the wall…I knew long before I was ever engaged to my husband that I was part of the family because up on the wall was my smiling mug releasing a hawk in Scotland while on a family vacation.

 

Each photo is displayed in an acrylic frame with a cardboard insert.  Upon removal of the cardboard insert, each photo has the relevant information…the who, what and where, of the photo.  Yup…that's me taking a dive out of a plane three years ago!

 

Perhaps the thing I appreciate the most about these walls is that no matter how many times I have visited and no matter how long I have stayed, I still find new things to look at every time I sit there.  It is a conversation starter for those people who have graced the wall themselves for years just as much as it is a conversation starter for anyone who is new to visiting.  And isn't that what home design is all about?  Creating comfortable spaces that encourage conversation and instill a feeling of warmth?  

 

 Have you ever seen something like this in a home you've visited?

 

(photos: 1, 3-6: Miriam Z. Bradford; 2: James Merrell)

Tags: , , , ,

A Gallery for Every Home

Not too long ago I created a gallery around a reading nook in my dining room.  I wrote about the entire process here if you interested in the logistics of getting something like this together.  Ever since first spying the gallery that inspired me, I have been drawn to other galleries in other spaces.  It is a transformative application that really can be successfully incorporated into any style.

This gallery of found objects interspersed amongst various styles of frames is a wonderful accent to an eclectic, yet classic room:

(more…)

Tags: , , , ,