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On October 27, 2011, over 160 designers, media, industry professionals and FLOR fans gathered to celebrate the opening of FLOR's sixth national retail location, and second in Texas (Dallas being the other). The Grand Opening event gave visitors an opportunity to explore the new store, interact with the latest Fall collection and meet the new staff.

"We're thrilled to be entering the Houston market with our new store in the highly visible West Ave. at River Oaks shopping district. With neighbors such as St. Genevieve, Tootsie's and Bang & Olufsen, Houston area shoppers now have a hot, new design destination easily within reach," says Greg Colando, president of FLOR. "Shoppers can see and touch the products and give them what we like to call ‘the toe test.' This is a revolutionary way to cover your floors and this store will bring awareness to a new kind of floor covering."