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Past Events Santa Monica FLOR Store

Past Events - Santa Monica

Design Event with Hipswap | February 16, 2012

On February 16, 2012, FLOR hosted a special evening with Hipswap – the latest trend in online shopping where you shop a gallery of unique products from homes, closets and garages in your neightborhood and Hipswap delivers.

Over 125 guests enjoyed wine and light bites while browsing home design vignettes created by five local designers. Each vignette featured styles from FLOR’s Spring Collection and select products from Hipswap.

Santa Monica Store Event

A "Kcymaerxthaere" Event with Eames | December 16, 2010

Santa Monica hosts A "Kcymaerxthaere" Event:

An Eames Demetrios project of storytelling and change

On December 16, 2010, FLOR hosted an event to highlight and sell craftwork inspired by artist and filmmaker Eames Demetrios' Kcymaerxthaere Project: a global work of three-dimensional storytelling based on the theory that we can change how we perceive our visual environment.

Kcymaerxthaere-inspired embroidery panels and bags created by the Paduka women's collective of Namibia were displayed throughout the store. As Demertios' said, the simplicity of this kind of craftwork and many of the philosophies of modern design converge.

An open-minded crowd of 100 artists, designers, architects and filmmakers engaged readily in conversation regarding themes of FLOR, Kcymaerxthaere and stories told by Demetrios. One lucky guest even received a FLOR rug give-away. It was thought provoking, fun and a complete success.

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Heal the Bay Fundraiser Event | November 18, 2010

FLOR dives into community cause:

Hosts first fundraiser for "Heal the Bay" coastal non-profit.

FLOR offered its store space in support of the non-profit Heal the Bay project called "Buy the Bay" to raise money for group's activist efforts. Guest purchase of ocean-inspired art donated by local artists was the focus of the event managed by Team One Advertising.

On November 18, Nearly 150 sustainably-minded guests enjoyed the ambiance of FLOR Santa Monica transformed into a lively mix of displayed art, live music, a surfing movie projected on the store wall, plus food and drink-all of which were donated by the event contributors. Those in attendance thanked FLOR for their support acknowledging that FLOR really "gets it."

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Grand Opening Event | June 18, 2010

Santa Monica adores FLOR:

FLOR's second retail store opens to Raves

On June 18, 2010, FLOR opened its second retail chain store in Santa Monica with a Grand Opening Event that drew 350 guests. Excitement was in the air as media, local VIPs, design professionals and devotees, mixed and mingled through the store's elegantly designed space located off the world-famous 3rd Street Promenade in the heart of Santa Monica.

Guests enjoyed appetizers prepared by Santa Monica's finest caterers, and organic wine from a local vineyard. In addition, a free FLOR rug was given-away to four lucky guests, and all guests received a parting gift bag. Guest, Steve Glenn, CEO of livinghomes best sums up this successful opening, "Great event last night!! You should be proud!"

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