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Carpet Design Squares Company Offers New, Complimentary Design Services With a 30 Day, Risk-Free Trial
CHICAGO, IL (May 21, 2013) /PR Newswire/ – FLOR, Inc., the carpet design squares company, today announced the launch of the FLOR Possibility Studio™, an interactive service designed to help customers create an inspired living space through their own unique FLOR composition. Through this new free service, customers are paired with a FLOR designer either at a FLOR retail location, or via phone or email, to share photos of their rooms, paint or fabric swatches, or color scheme ideas. After sharing information about their personal style and design preferences, the designer will then create custom renderings of design options, provide advice on suitable textures and colors, calculate how many carpet design squares to order, and offer other helpful tips.
"With the Possibility Studio, we want to take the fear and guesswork out of the design process by addressing common challenges people face when designing for their homes," said Greg Colando, President of FLOR. "We anticipate this new service being a go-to resource for both our existing and new customers - much like the Genius Bar at Apple stores - and we've assembled an incredible team of designers to make it happen."
All of the FLOR designers have the know-how to steer customers in the right direction with unique design ideas tailored to their specific aesthetic and needs. Not only will they show customers how to put together their one-of-a-kind compositions, but customers have the opportunity to try out the product and designs risk-free for 30 days. If for any reason a customer is not happy with the rug, the product can be sent back to FLOR free of charge.
"I've been a designer at FLOR for three years in our Chicago office," said Deidra Castelline. "We understand that FLOR is a new concept to most people, so the Possibility Studio takes the risk out of trying something new. I really want my customers to love what we create together, so we'll work to make sure that happens."
Meeting the lifestyle needs of its customers, FLOR stands by its philosophy of forward-thinking design that respects the earth and celebrates it through innovative artistry. The FLOR Possibility Studio is available at all twenty FLOR stores or by calling 866.281.3567.
For more information on FLOR, please visit www.flor.com.
FLOR offers carpet design squares to create custom rugs, runners, or wall-to-wall designs of any shape and size. FLOR presents a dynamic alternative to conventional floorcovering with endless design possibilities for an earth aware, transformational and striking design. Connected securely together with FLORdots™, one sided, non-toxic adhesives that can be easily removed or replaced, FLOR allows maximum flexibility and portability while delivering remarkable performance. Founded in 2003, FLOR is a division of Interface, Inc. and is headquartered in Chicago, Illinois.
Innovative home décor brand brings carpet tile concept to Canada
Chicago, IL, October 11, 2012 –FLOR, Inc., designer and curator of modular carpet tiles for the home, announced today the opening of its first retail location outside the U.S., in Toronto, Canada. The store is located at 162 Cumberland St. in the high-end Yorkville shopping neighborhood where some of the most compelling home and fashion stores reside. FLOR is a dynamic design system of coordinating 50 cm (19.7-inch) carpet squares that allows people to customize rug, runner or wall-to-wall solutions for their homes.
Previously only available to the U.S. market, FLOR, through its new store, offers Canadian consumers a chance to experience the beauty and flexibility of this premium design system up close and in person. After opening several stores earlier this year in the U.S., FLOR is excited to add its first location in Canada, specifically in Toronto where discerning design enthusiasts and a strong and loyal customer base can be found.
GRAND OPENING EVENT
FLOR will host a Grand Opening Event tonight, October 11, 2012, at the Toronto FLOR Store to give design enthusiasts their first chance to come by the store and take the ultimate "toe test." With the opening of the 1,400 square-foot store, FLOR marks its first retail location in Canada – joining their flagship store in New York as well as locations in other major U.S. design markets including Chicago, Los Angeles and San Francisco - moving them closer towards delivering the FLOR brand experience to design admirers all across North America.
THE FLOR EXPERIENCE
Visitors to the Toronto store will be able to interact with the full range of inspiring colors, patterns and textures available in FLOR's innovative system of 50cm (19.7-inch) carpet squares. Customers are invited to experience just how easy it is to redefine any space by mixing and matching FLOR styles to create custom rugs, runners and wall-to-wall designs of any length, size or shape.
FLOR's Toronto store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR premium design collection can enhance their décor. Customers are encouraged to actively participate in the creation of their FLOR rug by using a specially-designed grid on the floor that allows them get a sense of the size and scale of their rug concept. Pages from the FLOR catalog are brought to life on the walls to help visitors visualize how FLOR can fit any décor.
For those desiring more assistance, the store will have a team of experienced FLOR design consultants available – either in-store or in-home through specially-scheduled appointments – to help choose styles, coordinate colors and answer questions on care or assembly. Customers may also take advantage of FLOR's Professional Installation Services program and have a preferred professional installer visit their home to help assemble their rug, runner or wall-to-wall installation.
"We want visitors to our Toronto store to immerse themselves in FLOR's world of design," says Chip DeGrace, vice president of creative strategy at FLOR. "They will get a chance to interact with the product, view the expansive color palette and create a truly unique and customized design for their home."
FLOR's ongoing commitment to sustainability is brought to life throughout the store.
Customers can learn about FLOR's use of renewable and recycled materials and the company's Return & Recycle Program, through which FLOR takes back old FLOR squares to be recycled into new products. The program is very user-friendly. When you are ready to replace your FLOR, you are welcome to drop off your old FLOR squares at our retail locations. The design of the Toronto store is grounded in responsible design, utilizing energy efficient lighting, HVAC and mechanical systems; housing environmentally conscious wood floors; and maximizing the use of natural lighting through floor-to-ceiling windows.
Toronto store hours are Monday – Wednesday 10am–6pm, Thursday 10am-7pm, Friday-Saturday 10am-6pm, Sunday, 12pm-5pm. For more information visit www.FLOR.com. For design inspiration, visit our blog at www.flor.com/blog.
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR's unique modular system offers inspiring floorcovering solutions for any space in a way that is beautiful, adaptable and environmentally responsible.
FLOR's dedication to beautiful design includes a commitment to the environment: Truly great design aims to create more sustainable living solutions that are beautiful for the Earth. Because FLOR cares about the planet and its future, it seriously considers its footprint in the design, manufacture and, ultimately, in the recycling of FLOR tiles to create new products. Learn more at FLOR.com/sustainability. FLOR is part of parent company, Interface's, Mission Zero initiative – a promise to eliminate any negative impact its family of companies may have on the environment by the year 2020. Learn more at InterfaceGlobal.com/sustainability.
Inspiring home décor brand brings unique shopping experience to SoHo
Chicago, IL, April 1, 2011–FLOR, Inc., creator of beautiful and responsible modular floorcovering, announced today the opening of its third national store in New York City. Located at 142 Wooster Street in the heart of SoHo, the new FLOR store offers consumers the opportunity to experience the beauty and benefits of the FLOR design system in an environmentally-progressive retail space.
Visitors to the new store will be able to experience the range of inspiring colors, patterns and textures available in FLOR's innovative system of 50 cm (19.7-inch) carpet squares. The store design brings pages to life from the FLOR catalog through inspiring visuals and room vignette extensions that replicate the stunning FLOR designs found within the catalog. Customers are invited to experience just how easy it is to redefine any space by mixing and matching styles to create custom rugs, runners and wall-to-wall designs.
"We are excited to open our flagship store in the SoHo area of New York," said Greg Colando, president and creator of the FLOR brand. "Widely recognized as one of the most influential design hubs in the world with a diversity of style and passionate design enthusiasts, New York City was a natural choice for FLOR's flagship store. We want to give people an environment where they can experience the brand and create their own FLOR designs, either on their own or with one of our in-store FLOR design consultants. In addition to our stores in Chicago and Santa Monica, the opening of this third retail location is part of our overall goal to bring FLOR to more people in more cities around the country."
THE FLOR EXPERIENCE
FLOR's flagship store is designed to motivate, educate and inspire visitors to explore how the beauty and adaptability of the FLOR design system can enhance their décor. Experienced FLOR design consultants are available to help choose styles and coordinate colors – whether in-store or in-home – and work closely with visitors to create customized FLOR designs for their space.
"We want people to be inspired the moment they walk into a FLOR store," says Chip DeGrace, vice president of creative strategy at FLOR. "Visitors to the New York location will be greeted by an inspiring and inviting atmosphere that showcases our latest styles and designs. The store will also serve as a connecting point and resource for community gatherings and collaborations on topics of design, creativity and innovation. A knowledgeable staff is on hand to explain FLOR's beautiful design system and help answer questions on care, assembly and installation."
Information located throughout the store communicates the company's commitment to sustainability, such as the use of renewable and recycled materials in FLOR products and the company's pioneering Return & Recycle Program, which takes back old FLOR squares to be recycled into new products. With the opening of FLOR's New York store, consumers can drop off their old FLOR squares in person. It's all part of the company's ongoing commitment to responsibility from design and manufacturing to reclaiming and recycling old FLOR into new.
New York City store hours are Monday – Saturday, 11:00 a.m. to 7:00 p.m. and Sunday, 12 noon to 6:00 p.m. For more information, visit www.FLOR.com. For design inspiration, please visit our blog at www.flor.com/blog
Chicago, IL, June 9, 2011–FLOR, Inc., creator of beautiful and responsible modular floorcovering, was honored today with the Corporate Design Leadership Award from the AIGA Chicago Chapter at the organization's Annual Members Meeting. The AIGA Chicago Corporate Design Leadership Award recognizes organizations that have shown dedication and leadership by promoting excellence in design as a meaningful business policy. Recipients demonstrate outstanding and consistent commitment to the highest standards of design as a means to advancing their corporate message and brand experiences.
Selection criteria includes corporations that have demonstrated a commitment of more than five years to design as a distinctive and effective business policy, supported the development of design within its organization as well as in the broader marketplace, promoted and contributed to the development of design in the Chicago area or nationally, and established a commitment to sustainable business practices.
"From the beginning, FLOR's philosophy has been to support its consumers' dynamic, ever-changing lives and tastes by taking heed on what many believe to be a paradox in consumer products–the desire for products that are both impeccably designed and that respect the environment," says Steven Ryan, principal at VSA Partners and former AIGA Chicago president. "Along with its parent company Interface, FLOR was among the first organizations to truly walk the walk when it comes to sustainable practices across the entire lifecycle of a product. And doing so didn't necessitate compromising on any front. Since its launch in 2003, the FLOR concept has become a favorite of design-conscious consumers around the world."
According to FLOR president, Greg Colando, "Design is now and has always been fundamental to the FLOR brand. All of us at FLOR believe that well-designed products have the power to change the way you live – and to help you live better and smarter. We're honored, and humbled, to receive this award and will use it to propel us forward in our mission."
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR (www.flor.com) is a coordinated design system of 50 cm (19.7-inch) carpet squares that allows people to freely and easily mix and match colors, patterns and textures in countless ways. FLOR's unique modular system offers area rug, runner and wall-to-wall floorcovering solutions for any space in a way that is beautiful, adaptable and environmentally responsible.
FLOR's dedication to beautiful design includes a commitment to the environment: Truly great design creates sustainable living solutions that are beautiful for the Earth. Because FLOR cares about the planet and its future, it seriously considers its footprint in the design, manufacture and ultimately recycling of FLOR tiles to create new products. Learn more at FLOR.com/sustainability. FLOR is part of parent company, Interface's, Mission Zero initiative – a promise to eliminate any negative impact its family of companies may have on the environment by the year 2020. Learn more at InterfaceGlobal.com/sustainability.
AIGA's purpose is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA, the professional association for design, is committed to stimulating thinking about design through the exchange of ideas and information, the encouragement of critical analysis and research and the advancement of education and ethical practice.
AIGA Chicago is a dynamic community of 1,600+ members, including designers, communications professionals, design educators and students. The Chapter was founded in 1986, and has been a leader in advocating the importance of design ever since. Visit www.aigachicago.org for additional information.
Elmhurst, IL, July 1, 2010 – FLOR, Inc., manufacturer of beautiful, adaptable and responsible modular fashions for your floors, will host the first in a series of informative and interactive workshops at its retail store in Chicago, located at 1873 North Clybourn Avenue, on Wednesday, July 14, 2010 from6:00 p.m.to 8:00 p.m. The workshop, "Telling Stories with Pictures" will be led by recent FLOR collaborator and illustrator, Thom Glick, whose work is featured in FLOR's new Character Sketch™ style.
In his workshop, Thom will explore the challenges artists face in engaging audiences through storytelling. He'll share insights into how he crafts a truly engaging and personal story through illustration, and will guide workshop participants in the development of their own drawings by focusing on four components he believes necessary for successful composition: environments, character interaction, props and symbolism.
"We're thrilled to be able to partner with Thom Glick on this first interactive workshop event," said Chip DeGrace, vice president, creative at FLOR. "We believe self‐expression through design is another form of storytelling, and FLOR provides a medium for people to tell their stories in their homes. Our new store is the perfect location to be empowered to tell your story. It demonstrates the relationship between art and design in the home and helps people realize how accessible design is for their homes."
"I'm very excited to have this opportunity to work with FLOR," remarked Thom Glick. "What FLOR does – the product they produce – is so in line with my views on art and design. With pattern, color and texture, FLOR helps to provide interior spaces with character, but more importantly, they help individuals express his or her personalities and tell stories. In this workshop, I'll share my favorite techniques for telling stories, evoking emotions, and starting conversations using imagery."
The "Telling Stories through Pictures" workshop is open to the public, but space is limited. Those interested in participating are encouraged to R.S.V.P. at FLOR.com/RSVPglick by July 12, 2010, to secure a spot. Art supplies and refreshments will be provided.
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR's innovative modular design system of 19.7‐inch carpet squares allows people to freely and easily mix and match colors, patterns and textures in any shape for any space–from rugs to runners to wall‐to‐wall. FLOR's inherent adaptability lets anyone create the carpet flooring they want and need, with the flexibility and efficiency necessary for every day, modern life–all the while leaving the smallest footprint on the earth. From design and manufacturing to reclaiming and recycling old FLOR into new, our sustainability focus affects everything we do. A participant in Interface's Mission Zero, FLOR joins in the promise to eliminate any negative impact our company may have on the environment by the year 2020. Learn more at FLOR.com/sustainability.
ABOUT THOM GLICK
Illustrator, Thom Glick loves to tell stories. His illustrations are curious snapshots that invite viewers into an odd world populated by bizarre characters and skewed perspectives. Every snapshot engages the viewer as an opportunity to participate in his stories, and ultimately evoke conversation. A Midwesterner, Thom grew up in West Milton, a small town just outside of Dayton, Ohio. Not unlike most children, he was fascinated by picture book illustrations and popular television shows. He developed a love for drawing, heavily influenced by artists like Stephen Gammell, Dr. Seuss, and Jim Henson. Eventually, Thom went on to study at Columbus College of Art & Design, graduating with a BFA in Illustration. Soon after graduating, Thom was painting murals and designing signage for Trader Joe's. Soon after that, he was freelancing, producing illustrations for a variety of clients and markets – apparel graphics for Johnny Cupcakes, editorial illustrations for Cat Fancy Magazine and Forbes.com, an album cover for The Pack, concept work for Pepsi‐Cola/Spike DDB, and even greeting card designs for American Greetings. For more on Thom Glick, visit FLOR.com/thomglick.
Elmhurst, IL, June 19, 2009 – FLOR, Inc., eco-friendly manufacturer and marketer of beautiful modular fashions for your floors, announced today the opening of their first retail store in Chicago. The new FLOR store, located at 1873 North Clybourn Avenue, is the first of its kind. The store showcases all of the colors, patterns and textures available in the FLOR design system and offers consumers the chance to experience the beauty and benefits of FLOR in person.
Visitors to the FLOR store, located on the bustling Clybourn Corridor between Jayson Home & Garden and Artist's Frame Service, will be able to experience first-hand how the colorful 19.7-inch squares can be mixed and matched to create unique area rugs, runners or wall-to-wall designs customizable to fit any space. There will be a wide range of FLOR styles on display through room vignettes that feature bold colors and inspiring designs.
"We are very excited to open our first retail space and happy that it is in our own back yard, here in Chicago," said Greg Colando, president of FLOR. "The opening of this store provides us with an opportunity to interact with our customers, face-to-face. It will help shape future FLOR product plans and collections," stated Colando. "We've been looking for the right opportunity, and the location next to Jayson Home and Garden is a perfect fit. It is an ideal spot to experience FLOR and learn how our design system can enhance any décor."
"While other retailers have been struggling in this challenging economy and even closing stores, we wanted to push forward with our plans for opening a retail space," said Maria Davlantes, senior vice president of marketing at FLOR. "Our customers have been eagerly awaiting a place where they can see and touch FLOR in person. This store provides the perfect environment to fully experience FLOR products and get personalized assistance in creating designs for your home."
THE FLOR EXPERIENCE
FLOR's new store will provide consumers with a place where they can learn more about FLOR; get inspired by the design possibilities the system has to offer; and, participate in the full FLOR experience. "We want people to be inspired the moment they come into our store," said Chip DeGrace, vice president of creative strategy at FLOR and designer of FLOR's store. "We have created an inviting and relaxed setting where people can feel free to design with different FLOR styles and discover all of the benefits FLOR has to offer."
The company's eco-conscious personality is an important part of the FLOR experience. Information located throughout the store will help to communicate the company's commitment to sustainability, like using renewable and recycled content and eco-friendly processes in the creation of FLOR products. There will be an 8' x 10' floor grid in the store that will allow visitors to bring their design ideas to life. It will also have a stable of design resources, like textile swatches and different flooring surfaces, to help visitors see how their FLOR design will coordinate with their own home décor. Other unique design elements at FLOR's store include a kid-friendly area that will entertain children while parents browse the store; an in-person version of the popular FLOR Stories section on FLOR.com, where customers are invited and encouraged to share photos of their FLOR designs to help inspire others.
FLOR store hours are Tuesday, Wednesday and Friday, 9:00 a.m. to 6:00 p.m.; Monday and Thursday, 9:00 a.m. to 8:00p.m.; Saturday, 10:00 a.m. to 5:00 p.m.; and, Sunday, 11:00 a.m. to 5:00 p.m. Free parking is available in the marked lot across the street.
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR is a coordinated design system of 19.7-inch squares that allows people to freely and easily mix and match colors, patterns and textures in countless ways as area rugs, runners or wall-to-wall carpeting. FLOR's innovative and beautiful squares offer a practical, flexible and eco-friendly flooring solution perfect for homes and offices alike. FLOR's dedication to beautiful design includes a commitment to the environment: Truly great design is to create sustainable living solutions that are also beautiful for the Earth. Because FLOR cares about the planet and its future, it seriously considers the eco-footprint of how to design, manufacture and ultimately recycle FLOR tiles to create new products. FLOR is part of Interface's Mission Zero, a promise to eliminate any negative impact its family of companies may have on the environment by the year 2020.
Elmhurst, IL, March 25, 2009 – FLOR, Inc., manufacturer and marketer of design-inspired, eco-friendly carpet tiles, is a proud contributor to the newly redesigned Museum of Science and Industry exhibit Smart Home: Green + Wired, Powered by ComEd.
The exhibit, which originally opened in May 2008 and welcomed more than 100,000 guests in its 2008 run, reopened to the public, with a fresh new look and products on March 19, 2009. Within the exhibit, guests can tour a real, functioning three-story, modular and sustainable "green" home – built right in the Museum's backyard. This exhibit marks the first time that a museum has built a fully functioning exhibit home of this kind on its grounds.
The exhibit home, designed by Michelle Kaufmann Designs and built by All American Homes, runs through January 3, 2010, and highlights unique eco-friendly technologies for the 21st century and celebrates exciting new directions in sustainable living and design. The museum offers guests guided tours of the 2,500-square foot home and grounds, located in a park on east side of the Museum. Within the home, guests will be able to view the latest innovations in reusable resources; smart energy consumption; ecofriendly landscaping; and clean, healthy-living environments in a contemporary setting.
New features in the freshly updated 2009 Smart Home include bright and bold colors, recycled glass countertops; a "green" baby nursery; a do-it-yourself garage space for repurposing materials; vertical gardens perfect for urban spaces; and, coming summer 2009, a wind turbine to provide wind energy for the home.
FLOR's participation in the Museum's Smart Home exhibit was a natural fit since both Chicago businesses share a commitment to inspiration and innovation. "One of FLOR's core philosophies is a commitment to good design," said Greg Colando, president, FLOR. "For us, that means design that is also good for the planet. At FLOR, we use renewable and recycled materials and eco-friendly manufacturing processes in creating FLOR tiles in order to help reduce our impact on the environment. We are proud to be part of this exhibit and hope visitors discover how simple, little lifestyle changes really can make a big difference."
FLOR's eco-friendly carpet tiles can be found adding elements of comfort and design throughout the home, with styles like Straight and Narrow featured as a durable runner in the corridors of the first and second floors; Shirt Stripe adding some color and bold design to the boy's room; and, the Hello Down There rug providing a unique "bird's eye view" of a cityscape in the home office.
The Smart Home: Green + Wired exhibit is a must-see for anyone who wants their home, and life, to be smarter, more efficient and more in tune with the environment than it is today. Smart Home: Green + Wired is proudly sponsored by ComEd, Dominick's and the Motorola Foundation. Guided tour times vary. Visit www.msichicago.org for more information and to purchase tickets.
Launched in the spring of 2003 as part of the Interface, Inc. family of companies, FLOR is a line of high-style, modular carpet tiles for homes and businesses that allows consumers to create and express their own, unique design personality. FLOR's innovative and beautiful designs are packaged in 19.7 inch squares that allow people to freely and easily mix and match colors, patterns and textures in countless ways as area rugs, runners or wall-to-wall carpeting. For more information about FLOR, please visit FLOR.com.
FLOR's dedication to beautiful design includes a commitment to the environment: Truly great design is to create sustainable living solutions that are also beautiful for the Earth. Because FLOR cares about the planet and its future, it seriously considers the eco-footprint of all that we do from design and manufacturing to reclaiming and recycling old product into new. FLOR is part of Interface's Mission Zero, a promise to eliminate the negative impact its family of companies has on the environment by the year 2020. Learn more at FLOR.com/green.
ABOUT THE MUSEUM OF SCIENCE & INDUSTRY
The Museum of Science and Industry's mission is to inspire the inventive genius in everyone by presenting captivating and compelling experiences that are real and educational. Located at 57th Street and Lake Shore Drive, the Museum is open every day of the year except December 25. Regular Museum hours are 9:30 a.m. until 4 p.m., Monday through Saturday, and 11 a.m. until 4 p.m. on Sunday. Extended summer hours, until 5:30 p.m. each day, will be offered from May 22 to Sept. 7. The Museum offers indoor parking and is accessible by CTA and Metra. The Museum is supported in part through the generosity of the people of Chicago through the Chicago Park District. For more information, visit the Museum's Web site at www.msichicago.org or call (773) 684-1414 or (800) GO-TO-MSI outside of the Chicago area.