Behind the Design
TELL US ABOUT WUNDERKIND.
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more at wunderkind.co.
HOW DID WUNDERKIND’S BRAND AND CULTURE INFLUENCE YOUR DESIGN DECISIONS?
We’re on a mission to unleash the incredible and amazing power of individuality! The diversity of colors, patterns, and textures in the office expresses the uniqueness of our community. Each conference room, nook, phone booth and even our gender neutral bathrooms exude a distinct personality.
HOW DID THE FLOOR-COVERINGS PLAY INTO THE OVERALL DESIGN AESTHETIC OF THE SPACE?
One of my favorite features of the office is our 47 uniquely designed conference rooms and nooks. Each room was inspired by a piece of artwork, which influenced the overall mood of the room. FLOR has so many amazing patterns and colors that really brought the individuality of each room to life.
WHAT IS YOUR FAVORITE THING ABOUT FLOR RUGS?
Wunderkind HQ never rests! Our space was designed to seamlessly move from day into night. We wanted our space to feel like home for our employees and, functionally, that means people are enjoying their morning coffee, afternoon lunch and end-of-day a glass of wine at the office.
Naturally this leads to messy spills and everyday wear and tear. The brilliance of FLOR is you’re able to replace individual tiles quickly and easily which leaves our carpets looking just as it did the day we opened!
Urban Oasis
Check out this verdant office space high above the concrete jungle of Manhattan.
Meet Wunderkind
Located on the 74th and 75th floors of One World Trade Center, the incredible design of this office space just might rival its sweeping 360 views of NYC. We caught up with Dayla Keller, Senior Director of Office Operations for WunderKind to learn more about the business and discuss how their company culture influenced this renovation.
Photography © Gensler / Inessa Binenbaum
Behind the Design
TELL US ABOUT WUNDERKIND.
Wunderkind is a leading performance marketing engine that delivers tailored experiences at scale. Digital businesses use Wunderkind to remember who users are better than ever before, allowing them to deliver high-performing, one-to-one messages on websites, through emails and texts, and in ads at a scale that’s not otherwise possible. Wunderkind is maniacally obsessed with ROI and aims to be the infrastructural interface between individuals and brands in a world where consumers choose what they want, from whom, and when. Learn more at wunderkind.co.
HOW DID WUNDERKIND’S BRAND AND CULTURE INFLUENCE YOUR DESIGN DECISIONS?
We’re on a mission to unleash the incredible and amazing power of individuality! The diversity of colors, patterns, and textures in the office expresses the uniqueness of our community. Each conference room, nook, phone booth and even our gender neutral bathrooms exude a distinct personality.
HOW DID THE FLOOR-COVERINGS PLAY INTO THE OVERALL DESIGN AESTHETIC OF THE SPACE?
One of my favorite features of the office is our 47 uniquely designed conference rooms and nooks. Each room was inspired by a piece of artwork, which influenced the overall mood of the room. FLOR has so many amazing patterns and colors that really brought the individuality of each room to life.
WHAT IS YOUR FAVORITE THING ABOUT FLOR RUGS?
Wunderkind HQ never rests! Our space was designed to seamlessly move from day into night. We wanted our space to feel like home for our employees and, functionally, that means people are enjoying their morning coffee, afternoon lunch and end-of-day a glass of wine at the office.
Naturally this leads to messy spills and everyday wear and tear. The brilliance of FLOR is you’re able to replace individual tiles quickly and easily which leaves our carpets looking just as it did the day we opened!
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